This case discusses business strategy with a focus on growth in a small business in a developing country.
Dr. Josué Velázquez Martínez provided, with the support of MIT SCM 2020 students Analiz Cabrera and Trevor Thompson, an interactive workshop with owners of small firms in Bucaramanga, Colombia to explore different problems that each industry faces in order to improve their productivity and survival rate
Small and Medium Enterprises represent 90% of companies in OECD countries, with low productivity
being one of their main challenges.
A large majority of companies in Latin America are micro or small firms, making them an important part of the region’s economy.
The hidden impact of micro-retailers’ survival rate on the logistics cost of consumer packaged goods companies
Millions of mom-and-pop stores represent 40-70% of the market share of Consumer Packaged Goods (CPG) companies.
Micro and small firms represent the largest percentage of the businesses operating in Latin America having a high employability contribution and a high potential Gross Domestic Product (GDP) impact on the region.